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With a marketing platform as personal as the mobile phone, it's easy to tick off your audience
with irrelevant or badly-timed SMSes. This article provides some guidelines on maximising your
SMS campaign.
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Your SMS campaign must provide real value to your recipients
SMSes are by their very nature more intrusive than other forms of marketing. If you're going to push your
way into your customers' personal space, you'd better be providing something they'll find useful -- whether
it's an exclusive invitation to an event or a special discount available only to those who flash the SMS.
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Familiarise yourself with what you can and cannot do
The intensely personal nature of marketing via SMS has led to concerted efforts by regulatory authorities
to protect consumer rights. Before you embark on an SMS campaign, ensure you're familiar with 2007's Spam
Control Bill and the new rules and regulations that now govern such campaigns. These include having to mark
advertising messages clearly with "ADV" before the message begins, identifying your company, and clearly
providing opt-out or unsubscribe info within the same message. There must also be clear contact information
for recipients who wish to get in touch with you.
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Time your campaign right
As with other marketing campaigns, timing is important in an SMS campaign. Depending on the nature of your business,
there are optimum times to reach your customers -- the end of a work day for bars advertising happy hour promotions,
or on a weekend for retail outlets to catch customers who might already be out shopping. Either way, it's a delicate
balancing act -- too early and you risk customers forgetting your message, too late and they won't be able to change
plans to take advantage of your offer. Rigorously tracking and analysing all your campaign results and statistics will
enable you to continually fine tune your approach for maximum results. Remember that mobile marketing does not stand
alone, rather, the most successful campaigns leverage traditional media such as TV, radio and print for maximum impact.
It's proven that cross-media integrated campaigns are keys to success.
This article is written by 8rewardsroad from iMedia Connection
See also:
Malaysia Bulk SMS, SMS Campaign and SMS Broadcast provider
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